New platform, new profile, zero reviews.
Your reputation is on someone else's platform
You could lose it all
You don't actually own it.
You're invisible in search
Wink is for creatives, service providers, beauty and wedding industry professionals doing it all. The artistry, the client experience, the late night texts. You need a website that's finally pulling its weight instead of adding to the list
who i work with
You're the artist, the admin, the entire marketing department. You're behind the lens and behind on your website.
This is for you.
I built my beauty businesses in real time, learning as I went, wearing every hat, and figuring things out the hard way. What started as “I’ll figure it out” became years of building systems, refining workflows, shaping client experiences, and understanding what actually helps a business run well day to day.
Wink began as a small part of my original business, Curl.Wink.Blush. At the time, it represented the lash extension services I offered. Even after those services left my menu, the name stayed.
For years, I kept coming back to Wink. I just didn't know what to do with it.
As I spent more time building websites, creating systems, and helping other business owners navigate the same challenges I had faced, the purpose became clearer.
What once filled a gap in my business now helps fill a gap for other business owners.
Today, Wink helps creative women build thoughtful, intentional websites designed to support the businesses behind them, creating the kind of foundation I wish I'd had when I was starting out.
hey! I'm Zulmarie.
hair & makeup artist turned designer!
15+ years industry experience
showit designer
bridal hair & makeup artist
latina, woman owned
I built this business because
I needed it.
Simple steps.
Let's get to work!
Real results.
LAUNCH & SUPPORT
I walk you through going live so you actually know how to run what you paid for.
04
DESIGN & BUILD
Your site comes to life. On brand and intentional, reviewed with you so there are no surprises.
03
STRATEGY
We'll collaborate on a site map, design plan, and copy to meet your business goals and esthetic.
02
DISCOVERY
We talk through your business, your goals, and where things feel stuck. Strategy before aesthetics, always.
01
I meet you where you are. Whether you’re starting from scratch, polishing what already works, or ready to rethink the whole thing, each service is designed to meet you where you are and move your website forward.
Signature Services
Refine what you have!
Back to the drawing board.
Your first real website, built from a Showit template and thoughtfully customized around your brand, your content, and the business you’re building.
For the website that has good bones but could use a fresh set of eyes. Together we’ll polish the design, improve the user experience, and bring it back full circle with your business.
Refresh
Build it from scratch!
Launch Pad
When a refresh just won’t cut it. We’ll take what you’ve learned, keep what still works, and rebuild your website into something that better reflects where your business is headed.
Rebuild
schedule your site audit • schedule your site audit • schedule your site audit • schedule your site audit • schedule your site audit •
A live 45 minute video chat. Homepage & first impression, navigation & user journey, messaging & calls-to-action, mobile experience. I'll tell you exactly what to fix first.
Bonus: 100% of your fee credits toward any package if you book within 30 days.
Is your website actually working for you?
The Clarity Call
Founder pricing $175
$325
